Let's just admit it; Gabrielle Union is goals. She always has flawless makeup and her natural hair is on point. For the new year, Gabrielle is taking her extensive curl care knowledge and sharing it with us through a new curly hair care line, Flawless by Gabrielle Union. Recognizing a need for women to have education on their natural hair, and the products that can harm them, such as chemical relaxers, Gabrielle hopes to offer women a safer, healthier alternative.
Since she has never been an endorser or the face of a specific brand, Gabrielle is putting her star power behind her line, which caters to women with natural and kinky coils. Her line is designed to target the niche, and underserved population of women with naturally curly hair. As the owner of the company, Gabrielle will be directly in charge of the creative direction, manufacturing, brand development and product formulation, so she will be putting her personal stamp on all aspects of the products being offered.
Gabrielle's line offers 10 different products, all affordably priced between $10 and $29. She offers a deep moisturizing shampoo and conditioner, blow dry cream and conditioning hair mask. The products are all formulated with ingredients meant to encourage natural curls to thrive, such as marula, avocado, and argan oils. These healthy, wholesome ingredients are designed to cater to the individual needs of kinky curls.
Her product line launches March 1st, and Gabrielle hopes the products will boost women's self esteem, and let them wear their natural curls in a way that makes them proud of who they are. Do you think you'll buy Gabrielle's line? Check out more about her products here and let us know what you think!